| Instructor: |
Klaus Krippendorff (Annenberg School for Communication, UPenn)
|
| Dates: |
March 7 & 8, 2005
|
| Time: |
10am-12noon and 1-4pm, both days
|
| Location: |
Day 1 – AM in Room 801, IAB; PM in Room 270B, IAB
Day 2 – All day, Room 801, International Affairs Building |
TOPIC:
Content analysis is research technique for systematically analyzing large bodies of textual matter - general media - to infer their meaning to readers or audiences, and beyond that, how they contribute to social and cultural problems and trends. Content analysis is also known as quantitative semantics, propaganda analysis, text analysis, and media mining. It has wide applications in communication and public opinion research, critical scholarship, politics, psychiatry, but also in businesses concerned with their symbolic environment. The course will introduce the technique through its history and present a conceptual framework in which analytical procedures can be understood and research questions can be formulated and answered. It will discuss some of the methodological problems unique to content analysis: sampling, reliability, and validity, how they hang together. The course will also provide an introduction into the promising growth of computer aids for content analysis.
TO REGISTER:
Email chssp@columbia.edu with your name, email, mailing address, and affiliation.
AGENDA:
Monday, March 7, 2005:
10-12am A brief history of content analysis
Theory of texts and an analytical framework
1-4pm Research questions that can be answered and those that are difficult
Extrapolations, standards, and indices
Categories and data languages
Tuesday, March 8, 2005:
10-12am Methodological gates: Reliability and validity and what they mean
1-3pm Computer aided content analysis, a survey of available approaches
READINGS:
Klaus Krippendorff (2004). Content Analysis, An Introduction to Its Methodology. Thousand Oaks, CA: Sage publications Inc.
Monday morning: Chapters 1 and 2
Monday afternoon: Chapters 7, 8, and 10
Tuesday morning: Chapters 11 and 13
Tuesday afternoon: Chapter 12
Tuesday Afternoon: David Bengston and Zhi Xu (1995). Changing National Forest Values: A Content Analysis, www.ncrs.fs.fed.us/pubs/rp/rp_nc323.pdf
